The Pit

When the student is ready, the master appears

The 1976 movie Network was a little ahead of its time. Exploiting an insane news anchor for ratings? Some things never change.

The takeaway from this was the epic rant of Howard Beale. He lays it out for us in this magnificent jeremiad. Go to your window, stick your head out, and yell "I'M AS MAD AS HELL, AND I'M NOT GOING TO TAKE THIS ANY MORE!" 

Oh, go ahead. You know you want to. 

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Go ahead. Swearing will do you a world of good. It's science!

Most of us are taught from an early age that certain words are taboo - George Carlin famously dubbed some of them "the seven dirty words you can never say on television", namely, "shit, piss, fuck, cunt, cocksucker, motherfucker and tits". They are not the only words that will get you into trouble but they are classics. 

The thing is, though, that it's been proven scientifically that strategically used, swearing like a trooper will relieve stress and make you feel better. But you knew that. Bang a toe on the coffee table and your natural painkillers will come to your rescue automatically. Isn't Nature amazing? 

The one warning that they give is that used indiscriminately, swearing loses its juice and won't help you. So remember that whenever you realize that every second fucking word out of your fucking mouth is "fuck".  Except for Ricky. Ricky makes the word a fucking symphony. For a purpose. 


Swearing. It's not just for Samuel L. Jackson any more. 

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Hello, you lucky devils!

Hello, you lucky devils!

Lucky Devil Trading Company exists because you do, you little devils. We're lucky to be here, and you're lucky we are. We will be enhancing your lives with new goodies from time to time. We hope you enjoy them. 

But do not be fooled. We are not all sunshine and lollipops. We are not all sweetness and light, although we can be cheerful and upbeat, especially when sufficiently caffeinated. 

We are evil. Pure, deep evil. Because evil is so much fun. Behold our evil forebears. We uphold the struggle to be at least as evil as they. 

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